What Does Your Prospect Really Care About?

When you have a prospect, whether it is a self generated lead, one you bought from a company, or a friend of yours you are talking to about your product and/or business, what is it that they care about the most?

To be sure, a lead you have generated yourself from your online marketing efforts is the most qualified of the three examples I just gave, for they have responded specifically to you. However, we should not assume that the prospect is sitting eagerly by the phone waiting to hear from you. That may be the case, and sometimes someone will call you first, but you cannot count on this.

The way to grow your network marketing business is to call these leads yourself. And what is it that they are most concerned about? What is in it for them. How can you help them.

It's easy enough to call someone and get caught up in telling them how wonderful your products are.... and they very well may be..... but if your prospect cannot see themselves succeeding it doesn't matter what you are marketing.

Starting out your call by asking them "how can I help you" can be a great way to identify what their needs are. We need to make these calls about THEM and not about US. When the prospect clearly sees we have their best interests in mind, the conversation is going to go much better rather than if we are telling them about our super juice and how much money that person can make if they just join.

Talking to prospects effectively is learning how to communicate the benefits we have, so they clearly understand we have a plan for people to follow to solve their financial problems, as this is the main reason why people join network marketing companies.

So the key to talking to prospects is to make the conversation about them. Show the prospect you have a solution to their problem. It's about serving others.